Auto shops
This house runs a collision and performance shop in Orlando, and built its website. Every page we build for another shop starts from what a customer with a damaged car needs in the first minute, not from a template of what shop sites usually have.
What you get
Why this way
The standard shop site is a homepage, an about page, a list of services and a gallery. It describes the business. The person landing on it is standing next to a damaged car, on a phone, with an insurance claim open, and they will give your site well under a minute before calling somebody.
What they need to know is whether you work with their insurer, whether they have to use the shop the insurer named, how the car gets to you if it does not drive, and whether you have fixed their kind of car before. A site that answers those four things on the first screen gets the call. A site that answers them on page three loses it to the shop that did not make them look.
We know which questions matter because we take the calls. The site we built for our own shop is organised around them, and so is every shop site we build.
Our own shop
corsaauto.com is the website of Corsa Automotive, the Orlando collision and performance shop behind this house. It routes its own leads, follows up on quiet estimates and reads from the shop management system. From October 2 to October 29, 2026 it earned 352 clicks from 40,418 Google search impressions, measured in Search Console.
See the Corsa Automotive build ↗Locally
Corsa Automotive works out of Orlando, and Central Florida shops get the advantage of a team that can come and shoot the floor, which is what separates a convincing shop site from a stock one.
The thinking travels, though. Insurance, towing and the estimate are the same questions in Tampa, Atlanta or Phoenix, and a shop outside Florida gets the same structure, with photography from its own team.
Questions
Clear answers to the questions behind the first phone call: which insurers you work with and whether the customer can choose you over the shop their insurer suggests, how towing works, how the estimate works, and which vehicles you specialise in. Then one page per real service, your hours and phone number on every page, reviews, and a quick way to send photos for an estimate.
No. Collision is what we run ourselves, but mechanical, performance, tint, wrap, detailing and tyre shops share most of the same needs: a customer who wants to know if you can do the job, how much roughly, and how soon. The structure changes with the trade.
Often. Our own shop's site reads from its shop management system. Whether yours can depends on what your system exposes, and we check that before quoting rather than promising it.
A site cannot create demand, but it decides how much of the existing demand becomes a call. The common leaks are a phone number that is hard to tap on a phone, no answer about insurance, and no way to send photos. Those are fixable, and we will tell you which ones your current site has before you commit to anything.
The shop does. The domain, code, hosting and analytics are opened in your name at the start, not transferred at the end.
Automations that pair with this
Taking new work
Send what you have and what is not working. You will get a straight answer about whether this house is the right fit, including when it is not.